PM Question Time

So what would you do if you met the Prime Minister?

Shake his hand and tell him all about the company you work for?

Abso-Danbro-lutely.   Take a bow Wilfred Rhodes, 17, Danbro accounting apprentice,  one of the youngest members of the local dynasty behind the success of one of Britain’s fastest growing accountancy companies – and one who has started as he means to go on.

Wilfred was among Lancashire apprentices who met  David Cameron on his flying visit to BAE Systems, Warton,  to announce the launch of  a new ‘degree apprenticeship’ as part of National Apprenticeship week.

Since coming into power in 2010 the Conservatives have placed great importance on apprenticeships, with plans for three million placements to be created to tackle youth unemployment.

Wilfred who will become a first time voter in May,  was  impressed by the PM.

“He talked  about apprenticeships and announced  the much bigger scheme – and it was very good. What really impressed me was the way he spoke; he not only asked really good questions but answered some really complicated ones. He later talked to me about Danbro.”

The Prime Minister was in the county to highlight the importance of apprenticeships as a career choice and as a means of sustaining and developing the UK skills base.

For Wilfred, a former pupil of Kirkham Grammar School, it made perfect sense, to join Danbro on apprenticeship on leaving school. “I looked at my options and basically I wanted a good job, with prospects, and to be earning while learning. I didn’t want to go to college or university.”

Wilfred admits he’s grown up with Danbro.   The business was co-founded by his sister Helen and her husband Damian in 1999 in their family home at Warton, not far from BAE Systems,  and was named after their son Daniel.

“It’s grown over my lifetime,” he adds. “I was a year old when they started it.  My mum helped out in the early days. It’s an absolutely phenomenal success story to look at where we are today and to be part of it.

“I’m  working towards learning book keeping and moving more into an accounting assistant role hopefully.  I like the diversity of work here, the change and the challenge.”

Wilfred even got the chance to don his tuxedo later for a glittering night of celebrations of the county’s businesses at the Red Rose Awards sponsored by Lancashire Business View – and hosted by Graham Liver of BBC Radio Lancashire… at which Danbro won the award as Employer of the Year.

Danbro has always supported apprenticeships  but is also sponsoring Lancashire radio station Rock FM’s  month long £1m of Work campaign – which has ready smashed its £1m target midway with almost £1,412,000 worth of  work opportunities secured.

Danbro Wilf Rhodes, left, and other apprentices meet the PM

Jacqui Morley PRCA
PR Consultant

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