AS YOU MAY HAVE HEARD, BUSINESSES IN THE UK ARE SUBJECT TO NEW DATA PROTECTION LAWS, WHICH INCLUDE ENSURING THAT YOU ARE AWARE OF BOTH YOUR RIGHTS AND HOW WE, AS A COMPANY, USE YOUR DATA.

Danbro understands that your privacy is important to you, that you care about how your personal data is used and also how it is shared online. We respect and value the privacy of everyone who visits this website, www.danbro.co.uk (“Our Site”) and will only collect and use personal data in ways that are described here, and in a manner that is consistent with Our obligations and your rights under the law.

This Policy applies to Our use of any and all data collected by us. Please read this Privacy Policy carefully and ensure that you understand it. Your acceptance of Our Privacy Policy is deemed to occur upon your first use of Our Site. If you do not accept and agree with this Privacy Policy, you must stop using Our Site immediately.

1. Definitions and Interpretation

In this Policy, the following terms shall have the following meanings:

“Account” means an account required to access and/or use certain areas and features of Our Site;

“Cookie” means a small text file placed on your computer or device by Our Site when you visit certain parts of Our Site and/or when you use certain features of Our Site.

“Cookie Law” means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003;

“personal data” means any and all data that relates to an identifiable person who can be directly or indirectly identified from that data. In this case, it means personal data that you give to Us via Our Site. This definition shall, where applicable, incorporate the definitions provided in the EU Regulation 2016/679 – the General Data Protection Regulation (“GDPR”)

“We/Us/Our” means Danbro Trading Group and its subsidiaries, a limited company registered in England under company number 09895871, whose registered address is Jubilee House, East Beach, Lytham St Annes, Lancashire FY8 5FT, and whose main trading address is Jubilee House, East Beach, Lytham St Annes Lancashire FY8 5FT

2. Information About Us

a) Your data is collected, stored and used by Danbro Trading Group Ltd, and its subsidiary companies. Our VAT number is 936 6482 88.

b) Our Data Protection Officer is Emma Cornah, and can be contacted by email at data.officer@danbro.co.uk, by telephone on 01253 600140 between 8.30am and 5pm Monday to Friday, or by post at Jubilee House, East Beach, Lytham St Annes Lancashire FY8 5FT marking your letter for the Data Protection Officer.

We are a member of FCSA, IPSE, PRISM.

3. What is Personal Data?

Personal data is defined by the General Data Protection Regulation (EU Regulation 2016/679) (the “GDPR”) as ‘any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier’.

Personal data is, in simpler terms, any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers.

The personal data that we use is set out in Part 5, below.

4. What Does This Policy Cover?

This Privacy Policy applies only to your use of Our Site. Our Site may contain links to other websites. Please note that We have no control over how your data is collected, stored, or used by other websites and We advise you to check the privacy policies of any such websites before providing any data to them.

5. Your Rights

a) As a data subject, you have the following rights under GDPR, which this Policy and Our use of personal data have been designed to uphold:

i) The right to be informed about Our collection and use of personal data;

ii) The right of access to the personal data We hold about you (see section 12);

iii) The right to rectification if any personal data We hold about you is inaccurate or incomplete (please contact Us using the details in section 14);

iv) The right to restrict (i.e. prevent) the processing of your personal data;

v) The right to data portability (obtaining a copy of your personal data to re-use with another service or organisation);

vi) The right to object to Us using your personal data for particular purposes; and

vii) Rights with respect to automated decision making and profiling.

b) If you have any cause for complaint about Our use of your personal data, please contact Us using the details provided in section 14 and We will do Our best to solve the problem for you. If We are unable to help, you also have the right to lodge a complaint with the UK’s supervisory authority, the Information Commissioner’s Office.

c) For further information about your rights, please contact the Information Commissioner’s Office or your local Citizens Advice Bureau.

6. What Data Do We Collect?

Depending upon your use of Our Site, We may collect some or all of the following personal data.

a) name;

b) gender;

c) business/company name;

d) job title;

e) profession;

f) contact information such as email addresses and telephone numbers;

g) demographic information such as post code, preferences, and interests;

h) IP address – automatically collected;

i) web browser type and version automatically collected;

j) operating system;

k) a list of URLs starting with a referring site, your activity on Our Site, and the site you exit to;

7. How Do We Use Your Data?

a) All personal data is processed and stored securely, for no longer than is necessary in light of the reason(s) for which it was first collected. We will comply with Our obligations and safeguard your rights under GDPR at all times. For more details on security see section 7, below.

b) Our use of your personal data will always have a lawful basis, either because it is necessary for Our performance of a contract with you, because you have consented to Our use of your personal data (e.g. by subscribing to emails), or because it is in Our legitimate interests. Specifically, We may use your data for the following purposes:

i) Providing and managing your Account;;

ii) Providing and managing your access to Our Site;

iii) Personalising and tailoring your experience on Our Site;

iv) Supplying Our products and services to you (please note that We require your personal data in order to enter into a contract with you);

v) Personalising and tailoring Our products and services for you.

vi) Responding to communications from you.

vii) Supplying you with emails that you have opted into (you may unsubscribe or opt-out at any time by clicking on the ‘unsubscribe’ link contained in the email

viii) Market research;

ix) Analysing your use of Our Site and gathering feedback to enable Us to continually improve Our Site and your user experience;

c) With your permission and/or where permitted by law, We may also use your data for marketing purposes which may include contacting you by email AND/OR telephone AND/OR text message AND/OR post with information, news and offers on Our products AND/OR services. We will not, however, send you any unsolicited marketing or spam and will take all reasonable steps to ensure that We fully protect your rights and comply with Our obligations under GDPR and the Privacy and Electronic Communications (EC Directive) Regulations 2003.

d) Third parties whose content appears on Our Site may use third party Cookies. Please refer to section 13 for more information on controlling Cookies. Please note that We do not control the activities of such third parties, nor the data they collect and use and advise you to check the privacy policies of any such third parties.

e) You have the right to withdraw your consent to Us using your personal data at any time, and to request that We delete it.

We do not keep your personal data for any longer than is necessary in light of the reason(s) for which it was first collected. Data collected via our website enquiry forms will be kept for a maximum of 12 months. For all other date please refer to our data retention policy.

8. How and Where Do We Store Your Data?

We only keep your personal data for as long as We need to in order to use it as described above in section 6, and/or for as long as We have your permission to keep it.

Your data will only be stored in the UK.

Data security is very important to Us, and to protect your data We have taken suitable measures to safeguard and secure data collected through Our Site.

9. Do We Share Your Data?

a) We may share your data with other companies in Our group

b) We may sometimes contract with third parties to supply products and services to you on Our behalf. These may include payment processing, delivery of goods, search engine facilities, advertising, and marketing. In some cases, the third parties may require access to some or all of your data. Where any of your data is required for such a purpose, We will take all reasonable steps to ensure that your data will be handled safely, securely, and in accordance with your rights, Our obligations, and the obligations of the third party under the law.

c) We may compile statistics about the use of Our Site including data on traffic, usage patterns, user numbers, sales, and other information. All such data will be anonymised and will not include any personally identifying data, or any anonymised data that can be combined with other data and used to identify you. We may from time to time share such data with third parties such as prospective investors, affiliates, partners, and advertisers. Data will only be shared and used within the bounds of the law.

d) We may sometimes use third party data processors that are located outside of the European Economic Area (“the EEA”) (The EEA consists of all EU member states, plus Norway, Iceland, and Liechtenstein). Where We transfer any personal data outside the EEA, We will take all reasonable steps to ensure that your data is treated as safely and securely as it would be within the UK and under the GDPR

e)In certain circumstances, We may be legally required to share certain data held by Us, which may include your personal data, for example, where We are involved in legal proceedings, where We are complying with legal requirements, a court order, or a governmental authority.

10. What Happens If Our Business Changes Hands?

a) We may, from time to time, expand or reduce Our business and this may involve the sale and/or the transfer of control of all or part of Our business. Any personal data that you have provided will, where it is relevant to any part of Our business that is being transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this Privacy Policy, be permitted to use that data only for the same purposes for which it was originally collected by Us.

b) In the event that any of your data is to be transferred in such a manner, you will be contacted in advance and informed of the changes.

11. How Can You Control Your Data?

a) In addition to your rights under the GDPR, set out in section 4, when you submit personal data via Our Site, you may be given options to restrict Our use of your data. In particular, We aim to give you strong controls on Our use of your data for direct marketing purposes (including the ability to opt-out of receiving emails from Us which you may do by unsubscribing using the links provided in Our emails and at the point of providing your details.

You may also wish to sign up to one or more of the preference services operating in the UK: The Telephone Preference Service (“the TPS”), the Corporate Telephone Preference Service (“the CTPS”), and the Mailing Preference Service (“the MPS”). These may help to prevent you receiving unsolicited marketing. Please note, however, that these services will not prevent you from receiving marketing communications that you have consented to receiving.

13. Your Right to Withhold Information

You may access certain areas of Our Site without providing any data at all. However, to use all features and functions available on Our Site you may be required to submit or allow for the collection of certain data.

You may restrict Our use of Cookies. For more information, see section 13.

14. How Can I Access My Personal Data?

If you want to know what personal data we have about you, you can ask us for details of that personal data and for a copy of it (where any such personal data is held). This is known as a “subject access request”.

All subject access requests should be made in writing and sent to the email or postal addresses. To make this as easy as possible for you, a Subject Access Request Form is available for you to use. You do not have to use this form, but it is the easiest way to tell us everything we need to know to respond to your request as quickly as possible.

There is not normally any charge for a subject access request. If your request is ‘manifestly unfounded or excessive’ (for example, if you make repetitive requests) a fee may be charged to cover our administrative costs in responding.

We will respond to your subject access request within and, one month of receiving it. Normally, we aim to provide a complete response, including a copy of your personal data within that time. In some cases, however, particularly if your request is more complex, more time may be required up to a maximum of three months from the date we receive your request. You will be kept fully informed of our progress.

15. How Do I contact you?

a) To contact us about anything to do with your personal data and data protection, including to make a subject access request, please use the following details [(for the attention of Data Officer)]:

b) Email address: data.officer@danbro.co.uk.

c) Telephone number: 01253 600140.

d) Postal Address: Danbro, Jubilee House, Lytham, Lancs, FY8 5FT.

16. Our Use of Cookies

a) Our Site may place and access certain first party Cookies on your computer or device. First party Cookies are those placed directly by Us and are used only by Us. We use Cookies to facilitate and improve your experience of Our Site and to provide and improve Our products AND/OR services. We have carefully chosen these Cookies and have taken steps to ensure that your privacy and personal data is protected and respected at all times.

b) By using Our Site you may also receive certain third party Cookies on your computer or device. Third party Cookies are those placed by websites, services, and/or parties other than Us. Third party Cookies may be used on Our Site for advertising services or to provide information on site activity and engagement. These Cookies are not integral to the functioning of Our Site and your use and experience of Our Site will not be impaired by refusing consent to them.

c) All Cookies used by and on Our Site are used in accordance with current Cookie Law.

d) Before Cookies are placed on your computer or device, you will be shown a pop-up notification requesting your consent to set those Cookies. By giving your consent to the placing of Cookies you are enabling Us to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of Cookies.

e) Certain features of Our Site depend on Cookies to function. Cookie Law deems these Cookies to be “strictly necessary”. Your consent will not be sought to place these Cookies, but it is still important that you are aware of them. You may still block these Cookies by changing your internet browser’s settings as detailed below in section 13.7, but please be aware that Our Site may not work properly if you do so. We have taken great care to ensure that your privacy is not at risk by allowing them.

f) Our Site uses analytics services provided by Google. Website analytics refers to a set of tools used to collect and analyse anonymous usage information, enabling Us to better understand how Our Site is used. This, in turn, enables Us to improve Our Site and the products OR services offered through it. You do not have to allow Us to use these Cookies, however whilst Our use of them does not pose any risk to your privacy or your safe use of Our Site, it does enable Us to continually improve Our Site, making it a better and more useful experience for you.

g) You can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all cookies or only third party Cookies. By default, most internet browsers accept h) Cookies but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device.

h) You can choose to delete Cookies on your computer or device at any time, however you may lose any information that enables you to access Our Site more quickly and efficiently including, but not limited to, login and personalisation settings.

i) It is recommended that you keep your internet browser and operating system up- to-date and that you consult the help and guidance provided by the developer of your internet browser and manufacturer of your computer or device if you are unsure about adjusting your privacy settings.

17. Changes to Our Privacy Policy

We may change this Privacy Policy from time to time (for example, if the law changes). Any changes will be immediately posted on Our Site and you will be deemed to have accepted the terms of the Privacy Policy on your first use of Our Site following the alterations. We recommend that you check this page regularly to keep up-to-date.