CLICK HERE TO HEAR THE PODCAST

Blackpool based specialist contractor accountants and business advisors, Danbro, have this week launched their very first podcast.

Offering an insightful slide show and narrative on current market trends, the podcast will provide useful information to contractors around the UK.

Damian Broughton, partner at Danbro comments: "The common perception that iPods and podcasting are just for teenagers and music fans, is a misleading myth. Podcasting is increasingly moving into mainstream, as more and more people are opting to use their digital music players for more than just listening to music. The medium presents a completely new and exciting way to communicate and offers a of magnitude possibilities for commercial businesses."

Having only been established for two years, podcasting has already created quite a buzz amongst the professional sector. Likened to radio on demand, podcasting is online audio content that can be sent automatically to digital music players. The predominant advantage of the growing medium is that the listener is in control of the podcast, determining when and where they listen to it, thus being able to multi-task whilst still receiving the information that they want.

Efficient, convenient and easy to use, the medium has been a big hit with individuals and organisations alike. The latter often choosing to distribute audio and sometimes visual as an addition to their existing text or web-based promotional products.

Damian continues, "As a firm we feel that it is extremely important to keep on top of technological advancements in order to ensure that we can offer the best service possible to our clients. Being involved in the contractors industry, the majority of our clients are always on the move, switching from one project to another, therefore a quick and easy podcast will prove a lot more practical than a text or web-based item.

"We believe that our podcast feed will work to improve customer satisfaction, enabling the practice to continue to stand out from our competitors, in this increasingly competitive field. "